Fitness has exploded since the global pandemic.
Fitness brands are hot property and creating a fitness centric brand in apparel is a great opportunity.
There are quite a few, so adding a twist allows you to separate yourself from the many that exist and carve out your own niche.
A twist could be something like:
- allowing your customers to personalise every piece they buy from you
- Selling only in a specific color to create an identifiable brand
- Aligning your fitness brand with a specific industry or sport
You can use a print on demand provider to provide the product meaning you can get this off the ground pretty quick!