The love for our furry friends extends to wanting to capture their unique personality and cuteness in a portrait. Masterpiece Pet Portraits will offer custom pet portraits that are hand-illustrated by talented artists. Customers can upload a photo of their pet and choose from various styles such as watercolor, pop art or cartoon. The portraits can be printed on canvas or as a digital file.
To expand our offerings, we will also have a collection of pet-themed home decor items such as throw pillows, blankets and framed prints. Our target niche accounts for the 85 million households in the US that own a pet, who are enthusiastic about representing their pets in any way possible.
To promote the business, we can partner with pet-rescue organizations and donate a portion of the sales to these organizations. We can also offer referral discounts and incentivize customers to share their pet portraits on social media. The business model will be a print-on-demand, which ensures that we do not have any excess inventory and allows for a high level of customization for our customers.